showroom conceptualizes and produces original content that dissolves the boundaries between music, fashion and commerce both online and at our studio in Amsterdam.
Our work connects brands and culture-oriented media outlets with emerging talent, thereby promoting everyone involved in ways that resonate with forward-thinking audiences around the world. We are rooted in fashion and music, embedded in the underground networks of both scenes and work with some of today’s most interesting established and emerging artists. We also collaborate as partners with a wide variety of independent brands and creatives. We’re a platform for exploring the subcultures of fashion and music in the context of the societies that inform them. Our interest lies in global phenomena with local implications, stories that reveal the complexity and beauty of today’s world and are rooted in authentic experience. Our studio in Amsterdam East is the heart of the organization. It’s where we conceive and develop our ideas, brainstorm and collaborate with partners, host events and exhibitions of art, fashion and design. It’s also a boutique for our highly curated selections of fashion items.
In short, it’s where our online and offline worlds meet and merge.
