We’re a full-service creative agency that helps brands stay culturally relevant.

We connect brands with non-mainstream communities through fashion, music, and culture—working with professionals across three generations: Gen Y, Millennials, and Gen Z. From qualitative research and cultural immersion to PR, marketing, and campaigns, we deliver end-to-end strategies that resonate with forward-thinking audiences worldwide. Rooted in underground networks, we collaborate with emerging talent, established artists, and independent brands—telling authentic stories with global relevance and local impact. Our studio in Amsterdam East is the heart of what we do: a hub for creativity, strategy, and collaboration, as well as a showroom for curated fashion, art, and design.

Services
– Qualitative research
– Immersion sessions
– Analysis
– PR
– Marketing (campaigns)